Director General's Message

Director General's Message

H.E. Mohamed Abdelhameed Al Askar

Director General, Abu Dhabi Digital Authority

ADDA Director


Abu Dhabi leaders have a clear vision for the Emirate’s digital future and its plans to become a leading hub for technology and innovation in the Middle East. Accordingly, the Abu Dhabi Digital Authority is mandated to drive the digital transformation of government across key areas: government services, shared government solutions, data and applied intelligence, cybersecurity, and governance. The Abu Dhabi Digital Authority fully supports the Abu Dhabi government’s intended provision of integrated service experiences, creating digital solutions for challenges and fostering innovation. Our strategy includes broadening Abu Dhabi’s knowledge base, implementing global best practices, and seamlessly executing the government’s strategies. 

At the Abu Dhabi Digital Authority, we join forces with Abu Dhabi government entities to lead the digital future of the Emirate. It is our mission to enable, support and deliver a digital government that is proactive, personalized, collaborative and secure. We deliver digital services, platforms and channels, and implement applied intelligence, shared government and cybersecurity solutions for government entities.

The private sector is driving innovation in all aspects of our lives. Part of ADDA’s mandate is to accelerate the digital agenda, to leverage innovative solutions and emerging technologies to simplify the lives of citizens. The public and private sectors work hand-in-hand to do this. For example, TAMM, the integrated Abu Dhabi government services portal that allows residents to log in to access a range of services from government entities, is part of the Abu Dhabi government’s efforts to accelerate the implementation of the Abu Dhabi Plan goals. Under the stewardship of ADDA, the initiative is contributing to a knowledge-based economy. TAMM will ultimately bring together all government services under one banner, accessible via website, mobile app, call centre or physical service centre.

ADDA works with government entities to promote the range of initiatives that have been developed to engage citizens in using the latest technologies available to enhance their lives. Additionally, we prioritise new ecosystem enablement initiatives and develop strategies, standards and policies that foster a vibrant digital society in Abu Dhabi, and we continually strive to sustain operational excellence to ensure the delivery of impactful results. As digital technology reshapes the future of society, the Abu Dhabi Digital Authority remains committed to close collaboration with government entities and the private sector to deliver innovative solutions for the needs of both businesses and citizens.

Although digital transformation and technology advancements are not the only ingredients in the formula for success, they are major contributing factors.