In a first-of-its-kind step to engage app users in an exciting way, the Abu Dhabi Government digital ecosystem ‘TAMM’ has developed ‘Shake It’, a fun and innovative feature which goes with its efforts to encourage app users to participate in its ‘Bug Bounty Hunter’ challenge. By simply shaking their smartphones, the ‘Shake It’ app enables users to immediately report any bug they come across while using the TAMM app.
Once the phone is shaken, the ‘Shake It’ app takes a screenshot of the bug automatically, enabling the user to submit it without hassle to the concerned team at TAMM. The team can then work on fixing the bug immediately, which is part of TAMM’s ongoing efforts to further improve the app’s key performance indicators (KPIs) and ensure efficiency of delivering its services.
Under the supervision and monitoring by the Higher Committee of Digital Government, TAMM has recently launched the ‘Bug Bounty Hunter’ challenge to increase participation from the Abu Dhabi community and take part in the development process. It will help them know more about app users views and recommendations, as well as enable TAMM to fix any bug that may be existing when users conduct government transactions using the app.
The ‘Bug Bounty Hunter’ challenge takes place for 30 days with the first five customers who successfully detected the highest number of bugs will be awarded with valuable prizes. TAMM will also randomly draw 10 winners from those who participated in the challenge, regardless of the number of bugs they have reported.
H.E. Mohamed Abdelhameed Al Askar, Director General, Abu Dhabi Digital Authority (ADDA), said: “This initiative is more than just a competition or challenge aimed at detecting bugs in the TAMM app, but more importantly, it demonstrates our forward-looking approach and a turning point in our efforts to enhance the government services provided to customers. It further reflects the vision of our wise leadership to meet the aspirations of Abu Dhabi citizens and residents.”
ADDA’s Director General explained that the new ‘Shake It’ feature which allows app users to instantly report any bug in the TAMM App, presents an innovative new approach to engaging with customers and facilitates communication between government and community members in taking suggestions from them regarding various government operations. He added that all these efforts are geared towards delivering the next generation of government services which provide easy, hassle-free digital channels and deliver fast and efficient services that meet the needs of every Abu Dhabi citizen and resident.
H.E. Aisha Al Marzooqi, Executive Director of Government Services Sector, Abu Dhabi Digital Authority said: “TAMM continues its march towards providing the best digital government services to every citizen and resident in Abu Dhabi. Driven by the wise leadership’s support in government digital transformation and the joint efforts between public and private sectors, we continue to enrich customer experiences with government services in line with international standards. The ‘Shake It’ feature is an interactive tool that allows app users to instantly report any bug in TAMM App as part of the ‘Bug Bounty Hunter’ challenge, which empowers community members in their efforts to help improve the app’s performance. It is a vital initiative which can help us achieve government excellence and increase the happiness and well-being of customers from all segments of society in Abu Dhabi.”
Al Marzooqi added: “Sometimes, customers face difficulty in answering questionnaires available through smart phones, customer service, or survey that are sent to them through e-mails, which is why we were keen to develop an app feature that allows customers to share their opinions and experiences with ease and convenience as part of the ‘Bug Bounty Hunter Challenge’ which aims to boost competitiveness among customers. This will help us further improve and develop the government services based on customer’s experiences, in collaboration with all government entities in Abu Dhabi.”
Users can participate at the ‘Bug Bounty Hunter Challenge’ through the free-to-use app that is available on the Apple Store and Google Play store. TAMM App provides over 80 per cent of Abu Dhabi Government digital services, enabling customers to obtain information about all services and the latest events taking place throughout the emirate. Participants to the challenge must ensure they enter their email correctly when they report a bug for the first time, as every time they report any bug, they will receive a confirmation message on their registered email.
Being the key digital platform to access most of government services in Abu Dhabi, TAMM is committed to constantly reviewing its digital services to ensure it achieves 100 per cent customer satisfaction and provide them with a high-quality experience. This is in line with the government’s efforts to achieve excellence and enhance the quality of life in the emirate, and thereby boost Abu Dhabi’s global position as a preferred destination to live and work.
TAMM continues to advance the digital transformation in Abu Dhabi through its collaboration with all stakeholders to achieve the Abu Dhabi Government’s vision of consolidating the emirate’s position as a pioneer and global model in digital transformation.
TAMM, a product of Ghadan21 and developed through cooperation with all government entities in Abu Dhabi, harnesses the latest technologies and digital solutions to provide seamless service experiences for customers. The ecosystem provides its customers with a comprehensive range of government services through one single point of access at any time and place. Using TAMM, customers can have direct access to information without having to visit each and every government entity. TAMM continues to advance the digital transformation in Abu Dhabi by providing all Abu Dhabi residents with high quality and efficient government services through safe, integrated digital platforms.
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