Director General's Message

Director General's Message

H.E. Dr Rauda Al-Saadi

Director General of Abu Dhabi Digital Authority (ADDA)

H.E. Dr Rauda Al-Saadi

The vision of Abu Dhabi’s leadership is the beacon that guides us and helps us navigate through the rough seas of continuous transformation taking place around us. For our nation to continue its focused journey towards global competitiveness and value-driven modernisation, we need to be fully aware of our purpose, which is a government focused on delivering unparalleled value to its citizens through service excellence and innovation.

We are all living through an unprecedented digital revolution that is touching every aspect of our lives. As individuals, businesses and government entities, we are in a constant state of transformation. We are fully aware of the global trends that are pervading our lives, in many positive ways, and continuously changing the way we interact, communicate, learn, receive services, and live. As the stewards of digital excellence for the Government of Abu Dhabi, we have been at the forefront of these changes, continuously working to leverage the latest innovations to improve government service experiences.

His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE and Ruler of Abu Dhabi, has formally established the Abu Dhabi Digital Authority as the legal successor to ADSIC to underpin the Emirate's digital potential and boost its status as an innovation hub for services and technology. Our new mandate challenges us to enable the digital future of Abu Dhabi where people, businesses and communities thrive.

We take pride in that and believe that our leadership’s vision drives our mission to enable, support and deliver a digital government that is proactive, personalised, collaborative and secure.

  • We commit to a proactive government powered by applied intelligence for the timely, reliable and insightful exchange of data.
  • We commit to personalised and seamless government service experiences made possible by integrated platforms, services and channels.
  • We commit to a collaborative ecosystem where joint initiatives drive change and multiply value for an innovative digital government.
  • And we commit to secure digital infrastructure, systems and data protected by world-class cybersecurity and intelligence platforms.

We will honor our commitments by continuing to deliver digital government solutions, applied intelligence services and technologies, and cybersecurity. We will also continue to support unified government service experiences through TAMM. Additionally, we will prioritise new ecosystem enablement initiatives and develop strategies, standards and policies that foster a vibrant digital society in Abu Dhabi. And we will continually strive to sustain operational excellence to ensure the delivery of impactful results.

Although digital transformation and technology advancements are not the only ingredients in the formula for success, they are major factors that will ensure our success. The "nation of the future" is one that is agile, innovative, and continuously aspiring to improve and modernise itself.

Abu Dhabi has been at the forefront of many economic, cultural and environmental transformations, paving the way for the emirate to take global and regional leadership roles in many fronts. To continue on this course, we must adopt new tools in the changing landscape of governance and public service of the future. We are leading the digital future of Abu Dhabi by supporting our government partners to deliver services and build ecosystems that enrich quality of life and multiply opportunities for business and personal growth.